Numenity is a marketing and growth consultancy for founders who've built the product and now need it to meet its market — senior go-to-market leadership, available when you most need it. Think of us as your one-stop marketing experts: the team who takes a startup from zero to one and helps it scale against category leaders, across brand, communications, community, AEO/SEO, paid search, and paid social.
Positioning, messaging, and launch planning for new products and features — from first release to category leader.
Acquisition programs built against real pipeline and subscriber targets, tuned for efficient CAC, not vanity metrics.
Packaging and usage-based pricing for AI-enabled features — built from having done it inside an AI-native product.
Community-led growth and creator partnerships that build word-of-mouth at scale, not just reach.
Stepping in as interim CMO or head of marketing while you build the function — or the search for who leads it next.
Sharpening the story behind the deck — market framing, proof points, and positioning that hold up under investor scrutiny.
Advised as principal, interim, or fractional lead
Paul has spent twenty years joining platforms and helping them reach their inflection point — open source at Mozilla, prosumer SaaS at Automattic and WordPress.com, the creator economy at Splice, and AI-native tools at Descript — and building the marketing function each one needed to get there.
He's led global teams of 30+, launched a $1B product family at Adobe, and built go-to-market from scratch as an interim and fractional CMO for startups ranging from pre-seed to category leader. Numenity applies that same experience to founders building the next inflection point.
A focused engagement to solve one problem well: a launch, pricing model, repositioning, brand campaign, or optimizing your distribution channels.
Ongoing counsel for founders and executives navigating marketing decisions without a marketing background of their own, or building a new fundraising narrative.
An embedded, part-time head of marketing: setting strategy, running the team, and owning the number, without a full-time executive hire.
No deck required for the first conversation — just where your marketing is today, and where it needs to be.